Viru Group grows in Spain with two strategic acquisitions

Viru Group (“Viru”), a global leader in the agro-industrial sector and the largest producer of canned and frozen fruits and vegetables in Peru, is pleased to announce the growth of Viru Ibérica thanks to the acquisition of two successful Spanish family companies operating in the ready meals market: “Camos Natural Food” and “Fridela”.

 With these strategic acquisitions, Viru Iberica strengthen its plans in Spain towards the business ambition of doubling sales in 2025.

“We are proud to welcome two family companies with a long history of success in ready meals in Spain to the Viru family. Through these acquisitions we aim to have a primary role in the croquettes market, expanding our offering and provinding our consumers and customers with even better value and service” said Alessio Nicolini, Viru Ibérica Managing Director.

We are happy to keep on building our 35 years of know-how thanks to Viru’s expertise and to provide our customers and consumers with the reliable quality that has always characterized us”, said Jose Bernabeu, Camos Natural Food founder.

“We are proud that our renowned family history can continue over time and in Navarra through the Viru family, ensuring the same quality as always and the same dedication since 1989“, said Maria del Carmen Mesa, Fridela founder.

Superior Foods International Announces Acquisition by Viru Group to Elevate Capabilities and Expand Offerings

Viru Group (“Viru”), a global leader in the agro-industrial sector and the largest producer of canned and frozen fruits and vegetables in Peru, and Superior Foods International (“SFI”), one of the most reliable suppliers of safe, high-quality frozen products in USA, are pleased to announce that they will join forces through Viru acquiring Superior Foods International.

SFI and Viru have been partners for over a decade, sharing a vision of quality, excellence, innovation and best in class service. By joining forces, they aim to elevate their combined capabilities, expand offerings, and provide their stakeholders with even greater value and service.

“We want to express our sincere gratitude to all our customers for the continued support and trust. Together with SFI, we are excited about the opportunities that lie ahead and are confident that this acquisition will enable us to reach new heights together, becoming an even stronger and more effective organization,” said Yoselyn Malamud, CEO Viru.

“SFI has become part of Viru, a move that will bring us both significantly enhanced capabilities and expanded opportunities. Our mission, core values, and dedication to our current partners is unwavering. SFI will continue to operate with the same entrepreneurial spirit, independence, and agility as we have for the past 40 years.” said Marco Cruz, SFI Managing Director.