Viru Group (“Viru”), a global leader in the agro-industrial sector and the largest producer of canned and frozen fruits and vegetables in Peru, is pleased to announce the growth of Viru Ibérica thanks to the acquisition of two successful Spanish family companies operating in the ready meals market: “Camos Natural Food” and “Fridela”.
With these strategic acquisitions, Viru Iberica strengthen its plans in Spain towards the business ambition of doubling sales in 2025.
“We are proud to welcome two family companies with a long history of success in ready meals in Spain to the Viru family. Through these acquisitions we aim to have a primary role in the croquettes market, expanding our offering and provinding our consumers and customers with even better value and service” said Alessio Nicolini, Viru Ibérica Managing Director.
“We are happy to keep on building our 35 years of know-how thanks to Viru’s expertise and to provide our customers and consumers with the reliable quality that has always characterized us”, said Jose Bernabeu, Camos Natural Food founder.
“We are proud that our renowned family history can continue over time and in Navarra through the Viru family, ensuring the same quality as always and the same dedication since 1989“, said Maria del Carmen Mesa, Fridela founder.
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