A company with principles: We are what we believe

We work with passion and commitment, keeping our promises.

Our philosophy is to ensure food safety and traceability throughout the production chain, from our fields to the consumers.

We are committed to innovating and developing new lines of products to satisfy the palates of our customers, as well as to diversifying our portfolio and farming areas to ensure the quality and freshness of the raw materials we produce.

Innovation

Innovation as corporate culture

Innovation is our mission, we develop an organizational culture based on designing new products and services, and use technology for the improvement of internal processes and marketing.

Sustainability

Growth in a sustainable manner

We believe that incorporating sustainability into our corporate strategy and operational decisions has a positive impact for business, the planet, our customers and communities, today and into the future.

Quality

Quality from harvest to distribution

With special care, from our hands to yours, we ensure the traceability and food safety of our products throughout the production chain, preserving the natural taste of our fruits and vegetables.

Our people

Working together is the secret of our achievements

Thanks to the contributions, energy and vision of our people, we build the day-by-day success and future of our business. We have a highly specialized work team, committed to continuous improvement, sharing the business vision and passion and always in pursuit of the satisfaction of our customers.

Purpose

Improve lives by making healthier food affordable, today and for future generations.

Mission

Influence and positively impact society, today and for future generations, producing healthy food with the best standards of sustainability, quality and safety, caring for the communities and the planet.

Vision

Be a global leader in feeding a better world through our products and brands.

Values

Our values define the course of action, ethical principles and organizational culture of Virú. They are shared and implemented throughout the company, directing our strategies and all business activities.