Virú selected as field global partner for harvard business school

Viru recently had the opportunity to host a team of students from Harvard Business School in Lima for one week as part of a required first-year course at Harvard Business School called the FIELD Global Immersion. Viru was one of 157 FIELD Global Partners spanning 13 countries around the world. Together these Global Partners combined to host more than 920 Harvard Business School students in all. “We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in Peru” said the General Manager, Yoselyn Malamud. “We feel certain that the students were able to gather insights here that they would never be able to glean from a classroom discussion alone.” The FIELD Global Immersion is a course designed to strengthen and develop students’ global intelligence – their ability to manage and operate effectively across cultures and business contexts. Viru executives had been working with the team remotely in the months leading up to their arrival in country. While here, the students pitched their ideas to the leadership team, conducted field research with consumers around Lima and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to do real fieldwork in an unfamiliar context. Harvard is quick to acknowledge that this important learning experience would not be possible without the Global Partners. “We are extremely grateful to Viru and all the FIELD Global Partner organizations for all they do on behalf of our students,” said Professor Juan Alcacer, the faculty head of FIELD. “The students benefit immeasurably from this experience and we hope the partner organizations do as well.”